Dissent Doe :cupofcoffee:<p>So many news reports have repeated the BBC's mistaken estimate about the number of customers affected by the Kering data breaches. So... </p><p>No, folks, it's not 7.4 million affected or fewer. It's a lot <em>more</em> because the BBC's estimate was based on just the second and smaller breach (Balenciaga, Brioni, and Alexander McQueen), and not the Gucci data which allegedly has more than 43 million records. Even assuming repeat customers are in there, there are likely a lot of unique customers in the Gucci data. </p><p>If we use the same percent based on 7.4 million out of almost 13 million recordsin the second data set, then that would yield 24-25 million unique email addresses for the Gucci data set, for an estimated total of more than 31 million customers all told. </p><p>I didn't estimate the number of unique customers in my reporting because it's too sloppy. But it's highly unlikely to be 7.4 million or fewer as BBC reported.</p><p><a href="https://infosec.exchange/tags/Kering" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Kering</span></a> <a href="https://infosec.exchange/tags/Gucci" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Gucci</span></a> <a href="https://infosec.exchange/tags/Balenciaga" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Balenciaga</span></a> <a href="https://infosec.exchange/tags/Brioni" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Brioni</span></a> <a href="https://infosec.exchange/tags/AlexanderMcQueen" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AlexanderMcQueen</span></a> <a href="https://infosec.exchange/tags/databreach" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>databreach</span></a> <a href="https://infosec.exchange/tags/Salesforce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Salesforce</span></a> <a href="https://infosec.exchange/tags/ShinyHunters" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ShinyHunters</span></a> <a href="https://infosec.exchange/tags/UNC6040" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>UNC6040</span></a> <a href="https://infosec.exchange/tags/incidentresponse" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>incidentresponse</span></a> <a href="https://infosec.exchange/tags/transparency" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>transparency</span></a> </p><p>My reports:<br><a href="https://databreaches.net/2025/09/11/exclusive-high-end-fashion-retailers-gucci-balenciaga-brion-and-alexander-mcqueen-hit-by-salesforce-attacks/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">databreaches.net/2025/09/11/ex</span><span class="invisible">clusive-high-end-fashion-retailers-gucci-balenciaga-brion-and-alexander-mcqueen-hit-by-salesforce-attacks/</span></a></p><p><a href="https://databreaches.net/2025/09/15/update-kering-confirms-gucci-and-other-brands-hacked-claims-no-conversations-with-hackers/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">databreaches.net/2025/09/15/up</span><span class="invisible">date-kering-confirms-gucci-and-other-brands-hacked-claims-no-conversations-with-hackers/</span></a></p><p><span class="h-card" translate="no"><a href="https://infosec.exchange/@euroinfosec" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>euroinfosec</span></a></span> <span class="h-card" translate="no"><a href="https://mastodon.social/@zackwhittaker" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>zackwhittaker</span></a></span></p>